Traditionally, Black Friday is a great opportunity to save money for those looking to upgrade their home appliances, and this year is no exception. For reference, Amazon discounts in 2025 run from November 20 to December 1, ending on Cyber Monday.
Of course, high-tech TVs are in the spotlight. There are more than enough tempting offers. But the list of truly popular, high-quality models with good discounts is significantly narrower and includes:
– 65-inch Samsung S95F and S90F with hybrid QD-OLED panel from Samsung Display – $ 2997.99 / $ 2297.99 and $ 1597.99 / $ 1397.99 with discounts of $ 700 and $ 200, respectively;
– 65″ TCL QM6K and QM7K – $ 647.99 / $ 497.99 and $ 999.99 / $ 797.99 with discounts of $ 150 and $ 200, respectively;
– 65-inch LG B5 OLED – $ 996.99 / $ 896.99 ($ 100).
All of these models are very popular and have numerous positive reviews. Therefore, discounts are not a way for sellers to get rid of them at any cost. Essentially, Black Friday paves the way for their successors, which will certainly be better, but unfortunately more expensive.
Samsung S95F vs S90F
In 2022 Sony A95K and Samsung OLED S95B became the first TVs with hybrid QD-OLED panels. Within a few years, South Korean giant has already created several series, including Samsung S95B (2022), Samsung S95C (2023), Samsung S90D (2024), and the new Samsung S95F/90F/85F. Today this series can be positioned as a flagship.
Both models support Dolby Audio, including Dolby Atmos, Dolby Digital / Digital Plus and Dolby AC-4. They have ‘infinite’ OLED contrast and a new NQ4 AI Gen3 video processor with 128 neural networks vs 20 in last year’s S95D.
Brightness (S95F vs S90F):
– small highlights (HDR) – 2,100 nits vs 1,500 nits;
– full-screen (HDR, 100% window) ~ 400 nits vs 250 nits;
– sustained brightness – over 1,000 nits vs 660 nits for up to a 25% window.
Color gamut
SDR Color Volume – display’s ability to reproduce colors at various brightness (DCI-P3 / BT.2020):
~ 99.9% / 86% vs 98% / 79%;
HDR Color Volume – display’s ability to reproduce saturated colors across its entire range of brightness levels:
~ 99.8% / 63.4% vs 99.6% / 58.0%.
S95F uses OLED Glare Free 2.0 tech and comes with One Connect box. S90F has a glossy screen. Unlike last year’s version, 2nd gen eliminates screen glare without owering the black depth, and therefore the contrast.
In addition, the S95F series uses the new AI Gamma function to automatically adapt the color gamut of the image in bright lighting conditions. In essence, it enhances detail in shadows to compensate for excessive lighting.
S95F series offers 165Hz display support vs 144Hz in S90F.
The flagship has a built-in 70W 4.2.2ch speaker system with OTS+ and up-firing speakers vs 40W 2.1ch audio with OTS Lite in S90F.
TCL QM6K vs QM7K
The TCL QM6K and QM7K could be positioned at the lower end of the premium LED TVs segment. Both series utilize quantum dot technology (wide color gamut, high brightness and color accuracy) and miniLED backlight (superb contrast due to precise control for hundreds of local dimming zones). For reference, TCL is a pioneer of this innovation, first introducing the Series 6 with this technology in 2018. Over the years, the company has developed several generations. The latest version called Micro-OD Suite is rightfully considered one of the best in the industry.
HDR/SDR Brightness (QM6K vs QM7K, nits or cd/m²):
– peak 2% window – 544 vs 1,312 / 513 vs 1,233;
– 50% – 697 vs 854 / 646 vs 894;
– 100% – 453 vs 518 / 418 vs 537.
The QM7K is significantly brighter than its competitor.
Native contrast – 6,471 : 1 vs 8,392 : 1.
Local dimming
– number of dimming zones for the 65″ model – 312 vs 966;
– contrast with local dimming – 118,059 : 1 vs 265,133 : 1.
The QM7K’s contrast with local dimming is more than double that of the QM6K. As known, contrast affects detail in dark scenes and colors saturation.
SDR/HDR Color Volume
– DCI-P3 – 83% vs 90% / 68% vs 84% at 1,000 nits;
– BT.2020 – 58% vs 66% / 30.5% vs 40.0% at 10,000 nits.
SDR and HDR color volume characterize the range of colors a display can produce at different brightness levels. HDR content uses much higher brightness levels and a wider color gamut. This indicator is important when playing HDR content. For reference, modern cable and satellite television uses the SDR format due to bitrate limitations.
LG B5 OLED
The LG B5 is entry-level series in LG’s 2025 OLED TV lineup. Как следует из названия, она заменила LG B4 2024. It uses a traditional WOLED panel and α8 AI Processor 4K Gen2 image processor. Series has 4x HDMI 2.1 ports which support up to 4k@120Hz with VRR for gaming, HDR10 and Dolby Vision.
Of course, the South Korean giant’s success in reducing OLED TV prices is one of its main advantages. In addition, developers have successfully increased the brightness and lifespan of OLED panels, eliminating their traditional problems. As a result, modern OLED models are superb in price-quality, offering ‘infinite’ contrast due to the ideal black. A few years ago, 65-inch OLED TVs priced under $ 1,000 were positioned as dumping, but today it’s become the norm.
HDR/SDR Brightness (nits or cd/m²)
– peak 2% window – 852 / 426;
– 10% – 847 / 439;
– 25% – 565 / 437;
– 50% – 368 / 391;
– 100% – 165 / 184.
HDR brightness seems sufficient for small highlights. Enabling Dynamic Tone Mapping increases brightness at the expense of a slight reduction in accuracy.
Mediocre peak SDR brightness is quite adequate for most content.
SDR/HDR Color Volume
– DCI-P3 – 98.3% / 70.3% at 1,000 nits;
– BT.2020 – 71.2% / 34.6% at 10,000 nits.
The LG B5 offers superb SDR color volume and good color volume for HDR content.
SDR Pre/Post calibration color accuracy
– White Balance dE 2000 – 1.99/0.28 (good value <3);
– Color dE 2000 – 1.44/0.95 (<3);
– Gamma – 2.22/2.22 (2.1-2.3);
– Color Temperature – 6,581K/6,501K (6,500K).
HDR Pre/Post calibration
– White Balance dE ITP – 2.77/2.43 (good value <9);
– Color dE ITP – 5.4/4.70 (<9);
– Color Temperature – 6,562K/6,528K.
Conclusion
In fact, tempting offers cover the price segment from $ 500 for the 65″ TCL QM6K to $ 1,600 for the 65″ premium Samsung S95F.
For less than $ 900, LG offers a stunning 65-inches B5 with ideal contrast, an incredibly wide viewing angle, vibrant, bright, and accurate colors. Nearly perfect out-of-the-box settings eliminate the need for additional calibration, making it convenient for users without such skills.
TCL’s offer is no less attractive. Its new QD-Mini LED QM7K and QM6K embody almost the entire spectrum of innovations. For example, TCL’s Halo Control Technology operats from light generation to imaging, using six-crystal light-emitting chip, wide-angle even-light lens, ultra-fast transient response, bidirectional 16-bit data exchange, Micro-OD and CrystGlow Screen.
But at a $ 300 price difference ($ 797.99 vs $ 497.99), the QM7K is significantly brighter and more contrasty, with a wider color gamut. It’s ideal for HDR content. The QM6K is significantly cheaper, offers better color accuracy ‘out of the box’, and a higher refresh rate, supporting 4K@144Hz gaming.
But, of course, the superb 65-inch Samsung S95F and 90F, priced at $ 2,300 and $ 1,400, are the icing on the cake. This series is rightfully positioned as one of the best in the premium segment, delivering impeccable image quality for any content thanks to superb brightness and contrast. Of course, the price difference between them is quite large. But higher brightness, OLED Glare Free 2.0 tech, One Connect box included, new AI Gamma function, built-in 70W 4.2.2ch speaker system with OTS+, and 165Hz display support convincingly justify it.
But overall, the choice of any model will be a good one. This video introduces the Samsung S95F.
